Fitness Marketing Ideas to Generate a Ton of Leads to your Gym or Personal Training Business so that You NEVER have to Worry about where Your Next Customer is Going to Come From.
THE FUTURE OF FITNESS MARKETING
If you want to survive and thrive and in a competitive fitness market you MUST have at least five solid profit producing lead generation systems in place.
David Lurie 'Online Lead Generation Expert" and "founder of Click Local says " Fitness Business owners that take control of their marketing and gain an understanding of how to use the internet to generate leads and attract new customers will WIN in a competitive market."
Gym owners and fitness marketing departments that think fitness marketing is simply posting offers on facebook and listing on online gym directories are going to find it really tough to survive and thrive in the years to come. It's imperative you have a "marketing plan" in place if you want to attract new members to your fitness business.
IT STILL IS A NUMBERS GAME
It was all about the numbers... and it still is. The increased usage of the internet in recent years has resulted in traditional lead generation strategies becoming less effective. The problem is that not too many fitness business owners have adapted too well to generating leads online.
5 Ways You Can use Online Marketing to Increase Leads to Your Gym or Personal Training Business
- GET BETTER EXPOSURE ON GOOGLE
People are using Google to find gyms and personal trainers in their local area. If your business does not come up in the top search results on Google then you are missing out on potential new business. Why wouldn'y you be doing everything you possbily can to ensure that you are the No. 1 result when someone searches using Google to find your business?
What are you doing right now to ensure you come up prominently on Google?
- USE TESTIMONIALS IN YOUR MARKETING
Very few gyms and personal training business do this well. Testimonials and results from current and previous clients are the best way to showcase the benefits of becoming a member or client of your business. People like seeing the results that other people have acheived, it's a form of motivation. Eventually they will see enough social proof that will motivate them to take action and sign up to your gym or personal training business.
Have you got before and after pictures of the results from some of your clients or members?
- EMAIL NEWSLETTER MARKETING
Email is one of the most cost effective forms of marketing but very few fitness businesses have an email marketing system in place. Ever heard they saying "the money is in your list", well it's true. Sending out an email newsletter doesn't have to be time consuming nor do you need to outsource this task. There are plenty of great"point and click" email marketing services on the market and most allow you to trial the service free for a period of time or up to a certain amount of subscribers.
Do you have an email marketing system in place and regulary email your database?
- SPECIAL OFFERS
Use special offers in your marketing to entice people to get on your list. Offering a free trial of the gym for a period of time, discount on joining fee or a free personal training session is a great way grab the attention of someone who might be thinking about getting into fitness. Change your offers regularly and use multiple offers at anyone time to ensure you appeal to all the demographics of your ideal customer.
Do you have 2 or 3 different offers?
- MARKETING AUTOMATION
With the tecnhnolgy available today you are able automate your marketing to the point where once someone fills in a form online or their details get added to your database, automatic emails with links to videos, testimonials and special offers can be set up to occur on autopilot.
How would you like to sit back and simply watch the leads come in?
Fitness Website Design Framework
Call 03 9589 3213 and speak to David about increasing lead and enquiries to your business.
Too many business owners rely on one or two lead generation sources, and most end up spending forever on the "wheel of wonder" trying to come up with new fitness marketing deas to attract new customers.In years gone by gyms would place lead boxes in the local community, put adverts in local papers, telemarket their database and pro actively ask for referrals from existing members. Most gyms would have several lead generation activities going on at any one time. The focus was on producing names and numbers to contact and invite into the gym with the aim of selling a gym membership.
