Google Adwords Pay Per Click Campaign Management
Click Local are google adwords PPC advertising experts with over 8 years experience in setting up and running high ROI focused campaigns for clients. Pay Per Click is a great way to drive quality traffic and leads to your business BUT only if your adwords campaign is set up properly. Most of our clients that have asked us to help manage their pay per click campaigns have done so because they were spending way too much with their previous supplier and not getting the results promised.
Top 10 Biggest Mistakes Made by Business Owners When it Comes to Outsourcing their Google Adwords
1. Placing your PPC Campaign in the hands of your website designer
You website designer is just that ” a website designer ” they are trained in website design NOT internet marketing
2. Signing a contract for a minimum term with a google adwords management company
There is no need for a PPC management company to sign you to a contract, they would only do this if they were not confident in their ability to deliver results. Asking for a contract period is a sign of weakness in their abilities.
3. Letting an adwords management company “Set and Forget” your campaign
This is common practice amongst the larger well known adwords management companies, they sign you up, take your money and set and forget your campaign to run itself. They will justify everything and anything until your contract period ends. You know more about your business than them, don’t let them tell you otherwise.
4. Being impressed with words like “Proprietary Software”, ”Platform” and “Phone Tracking”
Pay Per Click management companies that wow you with technology and client testimonials have one thing in mind – taking as much money from you as they can. All the software and big impressive words are there for a reason. You don’t let a robot deal with your customers, why would you let one spend your advertising dollar. In terms of tracking their are plenty of companies offering phone recording and tracking at a fraction of the cost that the PPC management company charges.
5. Letting your adwords management company bid on your Business Name as a keyword
Your business name or brand will drive most of your traffic guaranteed. People who know you will google your business name as it is the quickest way to find you. If your seo on your website is done properly you will be at No 1 anyway.
The big adwords management companies use the traffic generated from people searching your business name or brand to get you clicks. If you take your business name or brand out of your adwords campaign, the searcher will find you at No 1 in the organic results and click on you anyway, and you don’t have pay for those clicks.
6. Never Ever let your adwords company tell you they buy clicks from google at wholesale
There is no such thing, google would NEVER partner with an adwords company and give them a wholesale price. Companies that say “we work closely with google” are using such a phrase to deceive you. Don’t get sucked in!
7. Never let your adwords management company set up your google adwords account in their name
You need to always make sure that your adwords account is set up in your name and that payments for clicks are taken from your own credit card. By doing this you will pay the REAL cost that google charges for clicks and avoid being conned by adwords companies inflating cost per click prices so they can make a profit from you on click fees. If your adwords management company tells you their system cannot do this, then find a company that can. You can still allow a company to set up and manage your google adwords account in your name by giving them access to your account for this purpose, google has a function for this inside your google adwords account settings. The other issue you will have if you do not do this is when your decide to leave your current adwords management company or decide to do it yourself, all your data will be lost. Always ensure you are the one in control of your pay per click account, NOT the adwords management company.
8. Working with an adwords company that also works with your competitors
The biggest and most costly mistake you can make is partnering with a PPC management company that also provides the same service to your competitors. There are some adwords companies that run adwords campaigns for 2-3 competing business in the same geo graphical target market. All they are doing is forcing each one to out bind each other, thus increasing your costs and increasing their profits. This is one of the reasons cost per clicks have risen so high in recent years. These type of adwords management companies have no integrity - it’s as simple as that!
Think about it for a second….. They tell you your competitor has put their bid up on their best performing keyword ( also your best performing keyword ). They then suggest that you do the same. It’s a vicious cycle that a lot of business owners get caught up in and ends up costing them a lot more money than they originally were told they needed to spend. They play on the egos of competing business owners knowing quite well that all of them want to be shown in the top position. They also use knowledge “trade secrets” gathered from your campaign and apply it to your competitors. The only person that wins in this scenario is the adwords management company. As your spend increases so does the amount of commission they take.
Make sure your adwords company works with only you in your geo target market!
9. Referring to Advertising as a COST Instead of an INVESTMENT
For some business owners spending money on internet advertising is called a “waste of money”. The reason for this is that everything they have done to date hasn’t worked. If something doesn’t work then yes you could call it a waste of money OR you could call it an INVESTMENT in finding out what doesn’t work.
The most successful businesses are the ones that find out “what doesn’t work “as quickly as possible.
They test and measure many types of advertising and eliminate the non performing mediums. By continually investing on knowledge they end up finding advertising mediums that work.
Just because something you tried didn’t work for you, doesn’t mean it doesn’t work. The worst thing you can do is get rid of something you thought didn’t work but actually could work if it were set up properly.
Knowledge is king when it comes to advertising and if you know what works then you will be miles ahead of your competition when it comes to the cost of customer acquisition.
10. Failing to INVEST in their Business
If you operate a business you are doing so for a reason. Think about that reason for bit… You have a family to support, a mortgage to pay or a lifestyle you want to live or to maintain. Your profits from your business are what pays for all that right?
Well if you don’t find advertising that works QUICKLY you will not get customers and will not make the profit you need to support your family, your mortgage or the lifestyle you want to live…If you treated advertising like you did other types of “traditional investments” your business with be successful.
It’s no different to investing in stocks on the stock market. Imagine if you bought a stock and it went down and you lost money and then said “stocks don’t work” …. The most successful stock investors have a portfolio and keep the ones that return profit and get rid of the ones that don’t……. Advertising is no different!
How to Run a Successful google PPC adwords Campaign
The key to being successful with pay per click campaigns is you need to learn along the way. You need to know what keywords are irrelevant and costing you money v’s which keywords are the best performing and turn into customer enquiries. Remember clicks cost you money and there is no point getting clicks that don’t convert into sales enquiries.
TAKE ACTION NOW
Call us for a No Obligation discussion on how we can help you run a cost effective, high yielding, ROI focused google adwords camping for your business. We’ll even let you speak to existing customers to get their feedback on the results we helped them achieve.
Call 1300 725 584